Encrypted gendering

On the surface level we see Hedy Lamarr, the Holywood diva, but also inventor (mostly associated with the history of bluetooth technology), surrounded by ornaments. The pictograms surrounding her are an encrypted collection of personal records on the experience with working in new media art, which gathers issues around the field, around gendered perception in regards to new media as belonging to the technical masculine field, institutional discourse, appropriation practices of creative industries. This text is encrypted through the font Webdings, creating a gap between the visual representation and hidden contexts.

This work was created for the purpose of the exhibition "We have cut the cables", organized in November in the Museum of Contemporary Art in Novi Sad, dealing with the position of female authors in new media in the sociocultural context fo South-Eastern Europe.